First broadcast in 1951, Wild Bill Hickok was a juvenile western adventure sponsored by Kellogg Cereals. Guy Madison starred as Marshal Wild Bill Hickok and Andy Devine was cast as his grainy-voiced and fun-loving sidekick, Jingles B. Jones.
Wild Bill Hickok was a simple show, full of good-natured comic relief and a bit of not-so-good-natured gunfights to add a bit of excitement. Wild Bill was the hero – a strong and fiercely brave western Marshal along the same lines as The Cisco Kid and Hopalong Cassidy. Hickok would inevitably get into a fistfight with outlaws and emerge victorious.
