Radio broadcasting was the cheapest form of entertainment, and it provided the public with far better entertainment than most people were accustomed to. As a result, its popularity grew rapidly in the late 1920s and early 1930s, and by 1934, 60 percent of the nation's households had radios.

Wild Bill Hickok

First broadcast in 1951, Wild Bill Hickok was a juvenile western adventure sponsored by Kellogg Cereals. Guy Madison starred as Marshal Wild Bill Hickok and Andy Devine was cast as his grainy-voiced and fun-loving sidekick, Jingles B. Jones.

Wild Bill Hickok was a simple show, full of good-natured comic relief and a bit of not-so-good-natured gunfights to add a bit of excitement. Wild Bill was the hero – a strong and fiercely brave western Marshal along the same lines as The Cisco Kid and Hopalong Cassidy. Hickok would inevitably get into a fistfight with outlaws and emerge victorious.